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Engineering > Product Marketing Manager

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Short Description:

A Product Marketing Manager is responsible for developing and executing marketing strategies that position products effectively in the marketplace and drive customer demand. They collaborate with product development, sales, and creative teams to define target audiences, craft messaging, and launch new products. The role involves conducting market research, analyzing competitive trends, and creating marketing materials that highlight key product benefits. Product Marketing Managers ensure alignment between product features and customer needs to support revenue and growth goals. Strong strategic thinking, communication, and cross-functional collaboration skills are essential for success in this role.

Duties / Responsibilities:

  • Develop and execute go-to-market strategies for new products, ensuring alignment between product positioning, target audience, and sales objectives
  • Conduct market research and competitive analysis to identify customer needs, industry trends, and market opportunities
  • Collaborate with product management, sales, and creative teams to define value propositions and messaging for product launches
  • Create marketing materials such as product brochures, presentations, digital content, and sales enablement tools
  • Manage product lifecycle marketing initiatives, from launch through growth, maturity, and end-of-life phases
  • Analyze marketing campaign performance, sales data, and customer feedback to refine strategies and improve ROI
  • Partner with sales teams to develop training materials and promotional campaigns that drive product adoption and revenue growth
  • Represent the voice of the customer by gathering insights that inform product development and feature prioritization
  • Coordinate with internal and external stakeholders to ensure consistent brand representation across all marketing channels
  • Oversee budgets, timelines, and vendor relationships for product marketing projects and promotional events

Skills / Requirements / Qualifications

  • Education: Bachelor’s degree in marketing, business administration, communications, or a related field required; MBA preferred
  • Experience: 4–7 years of experience in product marketing, brand management, or related marketing roles
  • Market Insight: Strong understanding of market research, customer segmentation, and competitive positioning
  • Strategic Thinking: Ability to develop data-driven marketing plans that align with business and sales objectives
  • Communication: Excellent writing, presentation, and storytelling skills to convey complex ideas clearly and persuasively
  • Project Management: Proven ability to manage multiple projects, meet deadlines, and collaborate cross-functionally
  • Analytical Skills: Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Salesforce) to measure campaign effectiveness
  • Creativity & Innovation: Ability to craft compelling messaging and marketing campaigns that resonate with target audiences

Job Zones

  • Title: Job Zone Four: Considerable Preparation Needed
  • Education: Most of these occupations require a four-year bachelor's degree, but some do not. 
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. 
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. 
  • Specific Vocational Preparation in years: 2-4 years preparation (7.0 to < 8.0)

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